Beelzebub-jou no Okinimesu mama.

Hell is always imagined to be a Dark, Dangerous place full of torturous, tormented filled with savage beings and creatures. Well you can throw all that imagination out of the window when you see what this anime beholds especially for an idea of the Underworld. The anime revolves around a Hell or rather a paradise looking hell called Pandemonium which is the mix of a bit of ancient and modern age developed setting with the very high element of cuteness, moe and Fluffiness (Yes you heard me) . Characters Meet our MC's Miss Beelzebub who is the supreme demon leader of the underworld who is a air head, laid back adorable and a pretty teenage looking girl who's obsessed with cute things and food with her favorite word being "MOFU MOFU" (soft/Fluffy in Japanese description) and her personal assistant/guardian Myurin, who takes care of her persona work matters, makes sure she finishes her work instead of lazying around and is responsible most of the times. Also is a bit of a shy Tsundere in nature. Apart from this,there's also a special close relation between them which is lingering but is still developing. As Myurin really has admiration and respect for Beelzebub as the demon lord and his boss, but also likes her cute side and adores her secretly and is protective.Also Beelzebub is really dependent on myurin for her work and chores being a bit of a lazy,air head girl but also really values him and somewhere secretly also has a big soft spot for him, which is slowly developing into feelings. This adorable relationship between them keeps being developed with their respective characters throughout the series in a really cute, humorous and heartwarming way, almost like watching young innocent teenagers beginning to learn about love. Also there are relationship developments along with other side character couples too which are really interesting and pleasant to watch too. Besides the MC we have our Side characters who have great enjoyable personalities as well ,for example: Azazel , A manly ripped guy/Former Demon lord who is a bit shy and speaks using placards and secretly also loves Cute things. Berphegor a really sweet, cute shy girl who has big time anxiety talking to others except for beelzebub.Her anxiety means she shakes from fear almost constantly and also has a nervous bladder when she is really frightened and she dashes to the washroom several times a minute. Eurynome A big time Shotacon who's love for small boys grow no bounds and has a ability where she can imagine a Grown up guy in his small boy form which is really hilarious especially when she reacts to it. Azeroth another demon lord, who calls himself Beelzebub's Elder brother though not related who is a small time siscon, but loves to flirt around with other girls most of the time. Azeroth's assistant Sargatans who is has a sadist only towards him, and despite her calm appearance loves punishing Azeroth when he lazes around flirting with girls and punishes him more harshly with wrestling moves when he calls her Flat. Despite her violence she also enjoys cute things but prefers to keep her hobby a secret. Other good characters with interesting personalities are also present,which viewers will quite enjoy. This really simple plot with hell and demon/fallen angel references with these main and side characters with their unique and enjoyable personalities and antics with the element of comedy and cuteness overload and a good bit of romance make for a great relaxing and enjoyable series. Animation and Art. The Animation quality is top notch by LIDENFILMS, with their clear, but elegant and bright pastel color's and beautiful & adorable creations which brings out the cuteness and lighthearted moments of the anime. Sound. The background music with the intro and outro are equally chill, calming & delightful to hear, along with a calm and enjoyable narration in between scenes. Conclusion A soothing and warm series, purely about the happy stuff, a real stress reliever, perfect for all those who are into this type of anime. I personally am and can't watch this show without smiling and giving a few laughs and just taking in the cuteness and heartwarming moments. Hope more viewers delve into this show to have a really good and enjoyable time. Really good recommendation. :)

As a reader of the manga, I was really excited when the anime was announced. To me this anime is a fluff series. Don't go into this thinking you're going to get a detailed story. Because you won't. It is more a story of will they/won't they and with events happening around it. In a fluffy and cute way. There are a few side characters which are lacking, but overall the characters are well written enough for what I expected. The music and sound effects are very fitting to the anime. If you like cute art, lovey dovey characters, feel good anime and pastel colours. Then this is the anime for you!

._. ._. Very relaxing anime. SIKE!!! I found it annoying, At first I thought I was going to get some nice character/ plot development. Like it would be real soothing and enjoyable at the same time, something like natsume in terms of feelings. No instead I got stupid and poor taste, clinging to perversion. I not knocking persons who have a thing for them soft, cosy, anime with dull-witted characters. Am just saying this isn't my taste. And I have seen pretty good soft animes but this wasn't it at all. The art style looked cheap in my opinion. Cute but it was just to washed out for me. I like anime's with substance and 7 to 10 characters. These characters were so lame I started wondering what I was really watching, it was like ewwwwwwww!!!!!! The story was non existent , just pieces thrown here and there. This was just hard to watch, no flow. I can barely describe my distaste for this one. Its just horrible. I understand you want to make the characters likeable and sweet but did you have to make them so unbearable. I felt like it was draining my life force. I was yawning so hard my jaw was hurting, I fell asleep 3 times while trying to finish it. UTTERLY BORING!!!!!!!!!!!!!!

This series is very light and entertaining. In the beginning, I was not decided if watching the show because I thought it could be average. It is challenging trying to create a cute plot from demons. The first thing that came to my mind was a horned devil with a stick burning others or a bossy demon demanding attention. However, this series exceeded my expectations. The anime is adorable, delightful, tender, funny, and the most importantly it is enjoyable. The series can be considered a satire by some. However, for me, it is just a different vision from the purgatory and cannot be called a parody. The tender atmosphere and the adorable characters are not to everyone’s taste. For these reasons, it is common to see trashy scores, and this series is not an exception. Do not let that the rating changes your mind. If you like an adorable plot, with attractive and well-developed characters, then you must try “Beelzebub – jou no Okinimesu mama.” --The story-- The story is developed in the hell. It is a cute and charming place instead of the classical hell from other stories where the putrid smell and the deadly atmosphere is around. This place is managed by Beelzebub, a known fallen angel in the demon tales. However, in this story, she is adorable, pretty and dynamic. Since she is hell’s governor, she needs assistants one of them is Myurin (aka Mullin) who helps her in the daily activities such as motivating her, updating the agenda, etc. Also, we meet an acceptable number of characters with a different background. The plot focuses on the interaction between these characters, and they develop subplots that are tied together well. These characters have a unique role in the pandemonium. For example, Beelzebub and Myurin are in charge of the administration, Astaroth and Sargatanas oversee the finance department. Furthermore, it setups some comedic and romantic scenes that are pleasant to the eye. Lastly, we explore their daily experiences in the pandemonium in this tender slice of life story. Another important aspect is the pacing. The show manages good pacing between the main plot (relationship Beel and Myurin) and the subplots (the connection between Belphegor and Azazel). All these stories affect the story and add some innocent tone to the outcome. --Characters— I want to praise the series because the character design and development is right, they are appealing. Each character is unique, original and during all the episodes they are dynamic and multidimensional because you can see a growth in their personalities and desires. The characters can be divided into couples depending on their romantic interests. Beelzebub is the pandemonium leader. She is very adorable and cute. She loves fluffy things, and she is a bit shy when Myurin is nearby, but she wants to get his attention. However, she is a hard worker and is very powerful (just mentioned). I love her outfit design maybe it will be worth for a cosplay. Myurin, he is Beelzebub personal assistant. He has to support her, and he cares about his job and her boss. He worries too much when the work is not done and presses Beelzebub to do it. Deep inside, he is a bit shy and does not know how to approach Beelzebub more intimately. There are other characters such as Belphegor that cannot start a conversation with Azazel or the latter that cannot speak without a board. I cannot write about all the characters, but they have unique traits that complement the other characters and boost plot. All them are very enjoyable and pleasant to the eye. --Art and Sound— The animation is great. However, it is not for all the tastes because they are using a pastel palette and bright scenes with the purpose to highlight the beautiful and adorable traits from the characters and the plot itself. The camera angles cover the most relevant parts and help to boost the plot. The sound is elegant and soft. The director was not seeking to build up the plot with music, so it is more classical, ambient music that goes well with the show. About the OP conveys a charming and happy atmosphere; the ED is good and acceptable, but this season we have better and more catchy songs. --Enjoyment— The show propels the elegance and the surreal part of the hell. It is very different from the usual anime, and it is a plus. It is refreshing, and the plot has coherence. Honestly, I liked the series. It is pleasant and cute. The interaction between the characters is lovely and enjoyable. I know that a lot of spectators will dislike this kind of plot, but if you are up to adorable things or easy plots, then it is a good option for you.

There has been a rampant problem in modern 12 episode romance anime, and "As Miss Beelzebub Likes It" sums it up nicely: one step forward, two steps back. The whole anime reeks of this idea. It's barely a romance as it is more of a "story" about two people beating around the love bush. Scratch that, make that 6 characters as there's 3 separate couples in the anime. And none of them get anywhere and it's absolutely infuriating to watch them just keep going round and round and acting all tsundere. It's basically the romance anime equivalent of a carousel. The characters aren't even that interesting. Everyone likes fluffy things and...that's it. Maybe this person is a big dude and this girl is a borderline pedophile but that's it. In the end, the only thing going for them is their names and designs. But their names are so long that they're just forgettable. Speaking of the names, I would finally like to add that the setting makes no sense. Now, a cute version of the underworld is fine, but the author doesn't do anything with the premise besides giving the characters cool names. I forgot they were in Hell while watching considering that only 1 character looks even remotely like a demon, everyone was just born there, and it's just a normal town. While it doesn't completely strip the enjoyment, it just makes me even more perplexed at this series. With that being said, it's simply mediocre. The art is really cute and some of the soundtrack is quite nice, but that's it. It's just another seasonal romance anime that is better as background noise.

--The review contains spoilers-- Please note this review is intended to be read by those that have finished watching Beelzebub Jou no Okinimesu and while care has been taken to minimize story related spoilers there may still be spoilers within character analysis. You have been warned. In a hell where the fire and despair is replaced by both cuteness and fluffiness demons rather than engage in intrigue and plots instead struggle over matters of the heart and the feelings that they have towards others as they seek to improve themselves. Based off a popular manga of the same name Beelzebub Jou no Okinimesu Mama which is better known by its English title of As Miss Beelzebub likes is a romance, comedy and fantasy anime that gives us the rare opportunity to see what will happen if Beelzebub once one of heavens strongest angels after being banished from heaven not only establishes her own domain that she uses to both house and allow angels who like her have taken the path of the demon to live and work out their lives for her but instead of making the land all dark, grim and fiery as other demons would have decided instead modernized it and replaced the dark colors with bright ones and replaced the grim and fatalistic aura with both fluffiness and cute and strong bonds of friendship that exist between the denizens of hell. The idea and concept of hell have always been a subject that interested me due largely to the many varied depictions of it that I have seen across all forms of popular media whether its light novels, manga or anime and video games and as a result I always thought that I seen everything that hell can become. However that changed when I saw the premise for Beelzebub as unlike standard depictions of hell Beelzebub can be said to have done the total opposite as it replaced much of the traditional trappings that hell usually had with concepts that may on first impressions seem out of place but over time prove to be concepts that work surprisingly well when they act in synergy with one another. This creative use of concepts that can be considered the opposite of what hell is usually depicted as and the effects that it had on it made quite the impression on me and was one of the main reasons why I decided to give this show a chance. While the first episode of the series did a great job of introducing the setting and the first of the cast I felt that it was a relatively weak episode that didn’t have the kind of impact that I would have hoped. However, despite this my interest into the series unique premise prompted me to continue on and I was glad to see that the following episodes were much better and that in the end, I managed to watch it to the very end. The overall story for the series follows the life of Beelzebub a powerful demon that despite possessing the power that can be said to allow her to stand on almost equal footing with the demon lord that would have ensured that she align herself with him instead elects to live in a life of peace where both she and the demons that resides within her domain can live their lives peacefully and learn to not just coexist with each other but forge bonds with each other and pass each day in both peace and comfort. The overall setting that Beelzebub makes use of as its main setting is Pandemonium a land that like the overall premise was switched to something that was more in line with the theme of peace and friendships rather than the threat of fiery death and the suffocating feel of despair that traditional hell would have made use off. The land of Pandemonium is a land that can be seen to resemble a fantasy version of a modern-day Japanese town whether in terms of layout and in the types of buildings that are present within the town. However, rather than featuring humans as the main occupants that will be ruled by demons as one would have expected Pandemonium is instead wholly the domain of the demons who instead of taking forms that would showcase the demon race instead take up the form of humans as they live their daily lives. While Beelzebub acts as the overall leader of the land of Pandemonium each of the high-ranking demons that act as her subordinates rather than taking domains of separate lands within the realm instead is assigned to manage one of the many departments that can be seen to perform functions that are vital to the continued smooth running of the land. Despite being reduced to become little more than civil servants I felt that Beelzebub’s restructuring of the higher command echelons of the demon hierarchy was pretty creative as even though there may not be fighting to defend their domain with cunning and spear as department heads they are still fulfilling their role as both leaders of the demons and their liege’s advisors by trading their cunning and skill at arms with honesty and the act of working hard to ensure that the demons that live alongside them can live in relative peace something that I thought resonated well with the series main theme. Joining Beelzebub in this fun and fluffy adventure of maintaining peace within the land of pandemonium while trying to encourage the forging of bonds between demons and make life that much more enjoyable for everyone is a host of characters whose unique personality quirks and struggles to fulfill their liege’s earnest desires all serve to make this tale an amusing one from start to end. These include the serious and dutiful Mullin, the laid back but surprisingly perceptive Astaroth, the cold but surprisingly cute Sargatanas, the quiet but determined Belphegor and the quiet but surprisingly friendly Azazel. Together Beelzebub and her fellow demons in their desire to live their lives in peace and comfort and bond with their fellow subordinates would not just learn to understand themselves more but also come to realize that their subordinates also have a hidden side to them that they work hard to keep hidden from their bosses. In this desire to not just live in a land of peace but also find enjoyment in learning about the hidden natures that are seemingly hidden from them what kind of hilarity would they find and how would these change the nature of bosses and the nature of the relationship that exists between them and their dear subordinates. Beelzebub Beelzebub portrayed by veteran seiyuu Saori Oonishi of Comic Girls and Food Wars fame is one of the main characters of the series and is the main heroine of the series. A powerful demon and the ruler of the realm of Pandemonium Beelzebub due largely to the fear and respect that comes from her reputation as being one of the greater demons within the demon hierarchy is often seen by many as someone that’s wise, cool and someone that had a lot of integrity that benefited someone of that rank. In actuality however, things are rather different. From her initial appearances, Beelzebub can be seen to be someone that is carefree, innocent and positive by nature that while kind and hardworking is also seen to be somewhat ditsy in nature with this being shown well in her love of fluffy things and her tendency to mix the less important matters with the important ones. Despite her role as being the overall leader of the realm of Pandemonium Beelzebub rather than being shown to display traits of arrogance and overconfidence that is typically expected of such characters instead is shown to be someone that is polite, caring and playful by nature and rather than treating her subordinates and friends with scorn instead treats them with courtesy, care and loyalty. While often seen as ditsy by her closest friends it can be seen that despite this Beelzebub is someone that is perceptive and understanding by nature and while her insights into specific subjects may be simple at times she can often provide some surprisingly perceptive advice that is able to get to the very heart of a problem that is troubling either her or her friends that hint at the level of perception that she can call upon. Despite…

Ehm welcome my review on this anime series. Maybe you just saw the score I gave, but I have my reasons. story 8/10 - The whole story takes place in a unique setting where the devils live. Let's get to the main heroes. Each hero has a unique character. The whole story has a good story and even a good end that is not too drawn. art 10/10- The whole anime has a good artistic style where you can see the effort that was dedicated to the anime. Each bit of animation seems very good and sophisticated. Sound 8/10 - You can not wait for some very complex music, such as some of the more popular anime, but it also has a spell. character 7 / 10- The characters themselves are not very well written and are simple. Everyone behaves a bit childish. I see lots of attributes made from anime Oushitsu Kyoushi Haine. Experiences 10/10 - This is a very good series and I hope it will have another. I can say that this one is one of the best of this season.

As others already mentioned, this was extremely boring and uninspiring. They bait you with some fanservice in the first 1-2 episodes but show nothing of that anymore later on, so even the last bit of engagement it could've generated was just dropped, and to focus on what, you might ask? Cute stuff. Just fluff and giggles. That's about it. No relevant events happen, and there's no development in the main romance (or any other, for that matter), so it ends up being a criminally boring SOL with cute art and a dense FMC. Watching it to the end was physically painful. It's not fun, it's not compelling, the characters are just flat and boring, and there's - I repeat - nothing interesting going on for 12 whole episodes. Don't waste your time with this.

[Minor spoiler warning - no major plot points, just character descriptions] I used to be an avid watcher of 12 episode slice of life/shoujo romance series, but as my executive dysfunction continues to rear its head, I've been doing it much less often. I decided to give As Miss Beelzebub Likes It because the style intrigued me, the main characters looked cute, and Azazel is there, too. The short of it is that this would have been a nice, inoffensive experience... if Eurynome wasn't there. Now, I'll explain that in a moment. The general thing about this series is that there isn't really an ongoing story; the characters live in Pandemonium, which appears to be a quaint town rather than a fiery underworld as one would expect of characters from Hell. With that being said, the stakes set in each episode are very low, and the conflicts are usually very simple. If you go in with this expectation, then that isn't really a negative. To talk about what I did enjoy - I thought it was very refreshing, if not a bit confusing, that the choice was to make this area of Hell look like a regular small town. *Most* of the characters are enjoyable to watch, though Beelzebub, Mullin, and Belphegor seem to get the most attention of them. I'm a sucker for pastel color palettes, and this anime executes it very well. I followed this anime at the same time that I was stressing over finals and watching a more serious and sad anime, and it was a calming experience; I would watch an episode before I went to sleep for the night. I also really enjoyed the character Azazel, a strong, tough-looking man who prefers to write rather than talk. He has an affinity for cute things, and those around him appreciate him and don't give him a hard time over it (Mullin even calls him his brother!). I was especially amused at the last episode, which I won't go into too much detail, but they do a very blatant advertisement. I don't wanna ruin the surprise, so you'll have to scope that out. :) It was a sweet setting and had sweet characters, and I enjoyed my time watching it. And then there's Eurynome. Thankfully, she would not appear for several episodes, so for the first half of the series or so, you'll be safe from her. But she's coming to make you as uncomfortable as you can possibly be. Characters who are not any of the "main three" couples tend to be more one-note and have less time focused on them; in the case of Eurynome, her identifying trait is that she... stalks and fantasizes over young boys. Like, I'm talking elementary schoolers. She would go on to, at any instance she appeared, remind the audience of her sensual fantasies about nine year olds. Mullin, like anyone would, is shocked and concerned upon learning Eurynome's nature, fearing for the children who may be near her, but it is soon played off as a comical beat and he gives a very "oh, that Eurynome!" kind of shrug reaction afterward. I would like to say that what bothered me was his initial concern and then subsequent disinterest, but honestly, it's the existence of Eurynome altogether that sullies the experience of this show for me. The slow romantic development and the poor excuses the anime gave to make skimpy uniforms for the female characters (we have her boobs out because she doesn't like button-up shirts!) were things that I could brush aside, but there was just no getting past Eurynome. Any time she showed up just made me remarkably uncomfortable, and it honestly makes me wonder why she was added in the first place. The story gains nothing by her addition to the cast; this can be argued the same for others, but at least they don't, you know, stalk young boys. I can't give the show, from my personal viewing experience, any higher than a 6 because of her.

The most accurate representation of hell in anime. Instead of demonic flames erupting everywhere, people get tortured for eternity and the demons have red skin, a tail and a horn. You get a utopia of fluffiness and white balls everywhere where the demon king of Pandæmonium ( hell ), Beelzebub is gender bent from male to the most adorable female that everybody must protect once they were enlightened by her presence. Beelzebub-jou no Okinimesu mama. emits the adorable and cute aura from the beginning to the end. In fact, the entire anime itself is simply pretty much anime making fun of how we interpret hell in reality. Nothing much really happens and romance development between characters are lackluster. However, I think that the aim of this anime was to simply make us feel moe. And solely for that reason, I think that the anime has accomplished its goal and truly deserves a big 10/10 as it overwhelmingly surpasses my expectations. Tell me if I'm wrong, but I think there are some references such as the character named " Azazel" which in actuality is called "Azrael" the angel of death and "Astaroth" being "Astarot" the great duke of hell. It's honestly very cool that they used real characters, and it is also very awesome that they made hell look even better than heaven. Recommended for people who enjoys adorable things. If you're depressed then this might be the right anime for you as well. Aside from the lowkey yaois which are meant to be a joke(?), this show is spectacular.

This is a very cute/adorable anime especially the art style in my opinion I like the story line in this anime. This in my opinion is a very heart warming anime because of how they would interact and how it progress in how she understands and how she does with her feelings for her attendant. Their interactions are very cute. I like how she tries and understands and knows what the feeling she is feeling. This is my opinion so its okay if you dont agree with me, this is just my taste in anime. So please do not hate on what anime I like.

Had enough of the thots in anime? Done with PLOTS present for no apparent reason? Sick of thirsty women and need something to purify your soul? If so, you have come to the right place. 'Beelzebub-jou no Okinimesu mama' take a turn on the primitive depiction of Hell, establishing Hell / Pandemonium as a colorful place similar to our own human world but where the residents are the outcasts of heaven. Though, taking place in Pandemonium, the story is a light hearted one which tells us the tales of interaction between Beelzebub (a former seraph and now the ruler of Pandemonium), her assistant Myurim and the people surrounding them. LIDENFLIMS has done a great job in portraying the world of Beelzebub with bright color as it goes in sync with the light hearted theme of the story. The art if not ground breaking or anything but itd hard not to fall in love with the world of Beelzebub. Due to many tropes being considered cliché in today's industry, BJNOM has its fair share but its plot is what I would consider the most original in itd respective season. The character are not written with a outstanding backstory that eould make you admire them or make you relate with them but they are nevertheless lovable. Being a romance tagged anime is a bit misleading here. While there are a few heartwarming scenes, I would consider the characters 'wholesome' rather then romantic. Watching each and every episode you get to see the two MC grow closer together while being oblivious to each other's feelings. The slow paced romance really helps us, the viewers, understand why we come to love the characters. Giving each and every character equal value to the story enhances the overall 'wholesome'ness feels Beelzebub gives. A story of a maiden trying to understand and name the feelings she has for Myurim while handling the daily tasks with the one she has a special place in her heart, makes each and every episode enjoyable and with every smile the Queen of Pandemonium shows, we reach a step closer to purity.

This show is so unbelievably cute! From its gorgeous pastel color palette to its downright lovable characters and cozy setting, it is an amazing show for when you need something to pick you up! Don't worry about anything heavy or intense, just enjoy being absorbed into the prettiest, most heartwarming atmosphere. I really loved being able to peek into the different characters' lives and interests. They are all so unique and fun! The colors and music, though in my opinion, really giftwrap this show into the pretty little present that it is. If cute stuff is what ur into, you will totally love this!!!

Give me more! I always find myself more and more impressed with everything Square puts out. This is such a cute and collected story that brings out the best vibe. You have to root for so many love stories between every character. Side characters stick out in the best way and you feel so pulled towards them the same, if not more, than the main story arc. The colors chosen for the animation are some bright colors that add so much life to the emotions of the scenes. I have always been a sucker for the cutesy anime, and this one really is up my alley. Give this fun, lighthearted, hidden gem a spin!

This show has a really cute and lighthearted way of representing hell and it did it nailed it for me. This is not a show for everyone to enjoy though, some might get slightly offended or disturbed by the concept, or some might find it boring as heck, but for me, it was very entertaining and enjoyable. If you like cute demons and fluffy things, you might want to try and watch this show. >Characters< The show's character design and developments were very good and appealing, each character had very fun and entertaining personalities. All of the relationships in the show are very innocent and adorable. First impressions become all off once you get to know about them more and that makes make it more appealing to me and it makes the show more unique rather than just have bland and predictable characters. Same also applies to the supporting characters' true colors and the viewers can easily connect with them >Story< The story setting is placed in the kingdom of Pandemonium in Hell where it is under the leadership of Beelzebub, she gets a new assistant named Mulllin(Murin) and he looks up to and respects her until it all disappears away on the very first day of them working together. Even with his renewed impression of her, he loves her airheadedness and cute side and that fuels his motivation every day. The side stories are equally entertaining as the main story. The story with Belphegor overcoming her shyness to confess her love to Azazel was so cute and their innocence added to the entertainment. Astaroth's playboy and clingy attitude make it hard for Sargatanas to also confess to him and Eurynome being a shotacon and her obsession with Dantalion makes it funny and all her facial expressions add more to the amusement. >Sound and Art< The sound nailed it with setting the mood for the series making the viewers easily settle in and it's more for the background music. The animation was pretty good and the art style was adorable emphasizing the fluffiness of the noble clothes and especially with the gossamers(the white hairballs with faces) and the use of light pastel colors makes it lighter. Overall this series is very enjoyable and I would recommend this to anyone who wants to chill, lay back, and don't want deep and complicated conflicts.

This is a lovely moe slice-of-life with gentle romantic undertones. It takes place in a, um, "version" of Hell, which is a peaceful, happy place with an incredibly kawaii ruling class/government. It focuses on Mullin and Bell, as the main characters. The focus of the show is on these moe government officials, their cute and silly antics, and the slowly developing romance between a couple of them. There isn't really much action or drama. I'd have to say that it was not at all like I expected it to be. I thought it would be more on the action comedy side (it's in Hell after all), but the focus is on a relaxed slice-of-life atmosphere, some light comedy, and moe-ness. Hell is just fantasy Japan, which... they could have spiced up a little to be honest. Essentially this show has two main facets: fluffly kawaii and gentle romance. Let's discuss the former first. Now, personally, I enjoy CGDCT moeblobs, but that's not exactly the situation here. There are a number of male characters, and in fact most the characters are not particularly moe: most of the moe therefore derives from Beelzebub (Bell) and secondarily her friend Belphegor (Gocchin). Luckily, they are mainstay characters. Bell in particular is strong with the kawaii, but outwardly is something like an air-headed kuudere, rather than the more standard easily embarassed kawaii archetype. Internally, however, she loves fluffy things! I have to emphasize this, because I loved it. :) As a Connoisseur of Moe, this helped make the show special for me. A love of fluffiness is indeed a common trait of moe characters, but it is usually incidental in nature, something only reactively and temporarily manifested. This show doesn't treat Bell's obsession with mofumofu as a temporary gimmick: it actually manages to consistently carry it through the entire show. This is what I call innovation, my friends. Fantastic. Ok, now onto the romance part. I am not a fan of cringey melodrama or stretching out manufactured misunderstandings between romantic interests, so I am happy to report these are not present in the show. There are no explicit, "followed-through" love stories/arcs. Instead, a few characters slowly develop some feelings for each other, though some of them do not (or refuse to) recognize the meaning of those feelings. Much of the show is about the characters muddling through their feelings and coming to terms with them. However, I will say that only relatively minor progress in this regard is made throughout the story. The characters are either too pure or oblivious to themselves or others for progression; however, this is not a problem in my opinion, since I am not watching this show for romantic drama. I suspect this may bother some people though. Nevertheless, I enjoyed the romantic interactions between the main characters: Bell does not understand why she feels the way she does, yet she acts with the object of her affection in a very pure manner, which I found quite cute. Gocchin, on the other hand, is aware of her feelings, but struggles to express them - and is also rather adorable. In terms of plot, I would be hard-pressed to say there really even is an over-arching one. The episodes follow some short arc or easily solved problem; however, there is persistence between episodes, and one does see (minor) character progression throughout the season, mostly in the way the characters interact with or see one another. Like many moe shows though, there is no continuous story arc with clear progresson (that's by definition slice-of-life, I suppose). Personally, however, I actually like the feeling of stability this gives. For cons, one minor complaint is the fact that the characters are demons in Hell is simply not used. The idea of moe demons is rather amusing to me, and could have been utilized more cleverly I feel. Think of the standard "gap moe" method employed in some shows: wouldn't a demon doing crazy things but loving mofumofu things be a great opportunity for some gap moe? Indeed, it is only due to minor, random references that we even remember we are watching demons at all! A missed opportunity. Furthermore, again, the visual setting is basically a mix between fantasy Japan and modern Japan - more "hell-like" scenery would have been appreciated. Interestingly, while I usually dislike ecchi tainting my moe, I feel like I would have been ok with it being done more here, in a cultured >.> manner of course: the characters are devils after all. (There is a little bit of ecchi, mostly involving Bell's impressive endowments, but it is relatively scarce and peripheral when present; it is mostly used for comedic purposes). Finally, regarding the side characters, I found those outside of Beelzebub, Mullin, Azazel, and Belphegor to be less amusing, sometimes boring or even annoying. Luckily, screentime was primarily devoted to characters I liked. Summarily, along the "axes of anime", we have: - Moe: strong, especially mofumofu Bell - Comedy: decent - Drama: nearly none - Action: none - Romance: lots, all in the "crush" stage - Harem: none - Ecchi: quite minor Overall, if you need something to smile at, or are looking for a cute moe-moe mofu-mofu show, but a little more on the relaxed and subtly romantic side than a standard CGDCTs show, then this is a good pick. It's a little ironic that, if you want to be immersed in a happy stress-free world with kawaii characters, then Hell is the place to go in this case. Maybe the underlying message is that the real Hell is the real world.

So MUCH FLUFF!!!! I wasn't expecting this show to be so damn adorable!!! But very few hiccups that wished it weren't here but you'll forget about it quick with the fluff 😊 Story is cute, definitely a strange way of showing demonic figures in a more kawaii fashion but it works, you do get some fan service but by how its done i really didn't mind it. Not a fan of over hyped shy characters or tsundere types but it actually works out here, graphics are cute and colorful, comedy is great. Overall highly recommend this, it'll cleanse the soul with all the fluff.

I didn’t expect to like this series. It looked really boring and gimmicky, and if I had to compare it to other series that give off a similar vibe, like Ore Monogatari or Polar Bear’s Cafe it kind of is. But I like it, okay? I like these saccharine demons a lot. There’s something about this show that sets it apart ever so slightly to warrant writing a review on it. It’s not as good as other iyashikei, slice of life series that I binged over spring break (Tanaka-kun is Always Listless, I’m looking right at you) but it was certainly… something. A good something, or at least a thing that spurred me to come back after every episode. The art style, for one, is adorable. Each character looks like they could be turned into a plushie yesterday, and yes this includes our more muscular cast members. The color palette is a nice pastel wash that never falters in any way, even in the more grounded and mundane environments. There isn’t really much to say except for the animation which is decidedly lacking in most scenes. There really isn’t much except for excited arm and lip flaps, and the fetsihy-er moments of the show. Speaking of the fetish-y moments oh BOY does this show have a lot of them. How Miss Beelzebub Likes It is basically just a soft, whimsical, pastel-colored trojan horse of fetish porn at the 4-koma author’s discretion. This can’t just be a cute show about cute people who do cute things, no of course not, this is a show about a child-like demon who pisses everywhere when she gets nervous which is all the time. Well, okay, maybe she doesn’t outright pee on the floor but oh boy do we get to see her flustered, embarrassed face while she tries to hold back the proverbial waterfall of fetish porn that is a piss kink. What’s that? Watersports aren’t up your alley? Well what about BDSM? Don’t fret, there’s definitely a character who ties up her boss in all manners of sexual ways. He’s not exactly into, but the show makes it clear that he’s not NOT exactly into it, either. What about pedophiles? Do you like literal pedophiles? Would you like to have a main character who’s explicitly a pedophile? How Miss Beelzebub Likes It has got you covered because we definitely have a pedophile to show you, and she even has a be-stockinged boy to drool over. In its defense, the show actually makes a point to explicitly say that what she’s doing is creepy, wrong, and a crime but it never outright punishes her for being a literal child predator and stalking what she thinks is a literal child. There are a few other ways “How Miss Beelzebub Likes it” has its cake and eats it to in regards to these Problematique~ elements, and one is the pedophile’s (no, I didn’t learn her name and I’m not going to) staunch policy that she believes minors are so pure that they shouldn’t even be touched by adults with ill intent. Secondly, the object of her criminal affections is heavily implied to be a grown adult who simply looks young for his age, similar to our titular heroine. There are other moments of self-awareness as well, like our main boy Myurin chastising one of the other characters for attempting to sneak into the women’s baths in order to get a glimpse of bare skin. It’s outright called a crime, which… yeah. It is, thank you pastel demon anime. And when he does sneak into the baths, the girls haven’t even changed yet and are fully clothed, as they expected something like this would occur. It’s oddly self-aware, and I’m oddly proud of this weird little show In terms of the characters, the cast is delightful. We have a big strong buff boy who is too shy to speak aloud and sews teddy bears in his spare time. We have a gay, fashion designer demon who’s one of the more level-headed and sensible characters in the show, and his friendship with the chicken-maraca-shaking succubus is underrated and amazing. The straight man of the series is incredibly open minded, patient, and kind. And Beelzebub herself acts like an airhead but is actually just emotionally inexperienced; she’s more than capable at her job. It tends to respect each character’s motivations and inner monologues without struggle, and even characters that are usually the punch lines of jokes, like our fashion designer are given room for a little growth. This show takes a lot of shots at toxic masculinity and how silly the idea is that men can’t admire other men, take time to be soft or caring, and are incapable of coexisting with women in the work environment, without involving spite or harassment. In fact, most of the coworkers this series features get along very nicely with one another. I genuinely don’t have many complaints, expect for the pedophile and her needless existence. The music is wonderful, and the OP is especially great. The ending is your standard back-to-the-status-quo, please read the manga end. There are ups and downs, goods and bads, but in the end I would easily recommend this series to someone who loves a good iyashikei. Actually, watch this show if you have a fever. It’s really calming and you’ll feel a lot better. Not for any other reason than it’s cuteness, but I think that’s a valid reason in itself.

So, this show could have been cute and fun, but it was one of the most boring shows I’ve ever watched. I had a lot of issues with this show from the start. One of the first things I noticed was how it suffers heavily from the same face syndrome. The characters have such bland designs that I can barely tell them apart and their personalities do not make it better as they are very surface level. This is supposed to be a comedy romance show. It completely failed at that. There wasn’t a moment in the show that I thought this was funny. The comedy was misplaced and the jokes were sometimes even distasteful. I’m talking about the girl with anxiety who apparently has unlimited urine stored in her bladder and has to go pee every five seconds. This was not funny at all and I even found myself cringe at it. The second character I hated was the lady who was way too much into young boys, and I mean young boys. You can find a kid cute or something, but referring to them as hot and obviously being sexually attracted to that, made me want to vomit. I skipped every moment this lady was on the screen. What was the writer thinking? Beelzebub which was the main character, never felt like one. She blended in with the background, mostly playing with everything fluffy. Nothing much to say about her than she existed. The romance is another aspect I didn’t get about this show. There was no chemistry between the characters as they had no personality. Might also have to do about the fact that I couldn’t give a damn about this whole show. Only finished the show because it was for the anime club I’m in. This was twelve episodes of torture to go through as I was getting distracted by literally anything. It doesn’t grab you, it doesn’t entertain you. It barely does something. Another thing that bothered me was that this was supposed to be hell. You can make hell cutesy and stuff, but at least show that it is still hell that we’re in as I kept forgetting that. Where are the creatures with more daemonic features? I remember vaguely a character with bunny ears, but was there anything else? Don’t remember since this show is very forgettable. There is not much to say about this show than it’s a waste of time. Don’t bother with this.

The second or third Anime I watched legally and with the knowledgle of it being Anime, I think. Very cute and heartwarming, the characters are like fluffy cloud babies you want to hug. I do not remember the show having any music. There is no story. I honestly have nothing to say. It is fun and cute, a perfect meaningless slice-of-life. The Art was ok. The show as whole, objectively thinking, was decently entertaining. The Protagonists are also not annoying, which is a plus. Probably the most relatable slice-of-life for weebs, since it takes place in Hell. 7/10, its very woth watching if you like slice-of-life, cute things or want to get into the genre.